Tools for a Startup Team

Santosh Panda
2 min readNov 27, 2020


Management | Product | Sales | Support | Marketing | Infrastructure and Creator Economy

When you start a business, you start with a couple of tools, but you get to hear and use a lot more over the years.

While running a startup, here are the tools I came across my team was using, and some I was using for my own needs too. I thought to share it with you.


One Hub for the Company — Notion

Team Workspace — Skype (since 2005)

Team Meeting — Google Meet. Skype. Record using Loom.

Deck —

Task /Project management — Notion

OKR — Notion

Analytics — Various Tools & Dashboards

Notes- Apple Notes & Notion


Product Analytics — Heap. Google Analytics. Soon ⇒ Segment

Product Experience — Fullstory. Yandex Metrica and Recently Microsoft Clarity (very early product)

Product Management — Notion (boards, docs, wiki, data)

Product Collab — Miro (Mockups, Brainstorming, Strategy Notes)

Payment — Stripe

Website — DIY (HTML5 is good enough)

API — Postman

Design — Figma / Adobe XD/ Sketch

Coding — IntelliJ IDEA

Cross-browser testing: Browserstack

Code Repo — Assembla. Github. Bitbucket


Sales CRM — FreshSales. Salesforce

Cloud Telephony — Exotel. Twilio.

Sales Video Pitch — Loom


Chat — Crisp

Help — Crisp.

Support Ticket — Freshdesk

Video Help — Loom

Customer Meeting — Zoom. Google Meet


Email — AWS SES Sendgrid

Social Media Feedback — Twitter /LinkedIn/FB/ WhatsApp

Social Media Scheduling —

Social Media Intelligence — Frrole

NPS — Satismeter

SEO — Ahrefs, UberSuggest by Neil Patel

Newsletter — MailerLite

Community — Facebook groups /Meetup/Slack

Blogging — WordPress

Automation — Zapier

Webinar: Wistia. Zoom

Landing Pages — Elementor with WordPress. WIX.

Design — Canva

Writing — Grammarly

Review — G2, Capterra


Cloud — Multi-Cloud ⇒ AWS. Azure. Google Cloud

Data backup — S3 Privacy — Implement + Follow Data protection frameworks

Domain — Google Domain. Godaddy

SSL -LetsEncrypt

Creator Economy

As an entrepreneur, you are creating something, it is an opportunity to go public and share. Here is the stack I am using on my personal side to outreach.

Personal Website — Notion

Newsletter — Substack

Daily Read Reminders — Readwise

Day Planning — Notion

+Of course Twitter :-)

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Originally published on my Substack newsletter at



Santosh Panda

CoFounder -Foundership : Web3 Accelerator VC. Prev: CEO @Explara 2008-20| Engg eBay UK / BBCiPlayer /Comicrelief